All our food is made using the finest quality ingredients in a dedicated meat free and vegan factory and carry endorsements from the highest authorities of vegetarianism in the world. Our aim is to meet every day needs with delicious, good-for-you and cruelty-free products. At Fry’s we recognise that day-to-day activities impact on our environment. We are committed to continuous reduction of our CO2 footprint and make sure that all our raw materials are NON GM and sustainable.” Fry’s is the brand leader in the vegetarian market in South Africa and is fast becoming a leading brand in many international countries.