Culinary Consulting at The Food Design Agency

The story of The Food Design Agency starts in 2008 when Jodi-Ann Pearton saw an opportunity in the market for quality food development, with a need for specialising in product, recipe and menu development, celebrity cheffing and food styling.

Owned by the vibrant and accomplished Jodi-Ann, who, with her team, creates visual masterpieces for their clients across all LSM’s and sectors of industry and trade. We work in many countries across the globe and have extensive insight into food trends, target markets and profiles.

With an incredible work ethic and sheer determination The Food Design Agency is a world renowned creative food business, with the focus on, and a passion for NPD and R&D as well as Food Styling and Food Photography, for an extensive number of national and international clients with phenomenal results.

The Food Design Agency offers a tailor made solution for each client on a project basis, we love connecting with our clients and ensure that the ultimate goal is achieved and at all times maintain the upmost levels of service and strive to be placed at the forefront of the industry.

We do Culinary Consulting

The Food Design Agency is a versatile and dynamic food design business based in South Africa focusing on:

  • Culinary Consulting
  • Food styling and photography
  • Product development
  • Recipe and menu conceptualisation
  • Sensory Analysis
  • Food marketing
  • Product activations
  • Road shows
  • Specialised events and public speaking

Our mission, vision and values

Mission Statement:

To provide the culinary industry with an exceptional and high quality new product development, research development and marketing solution with integrity and professionalism. 

Vision Statement:

Our aim is to be:

– Known for high quality outcomes
– Known for growth strategies


– Respected
– Trusted Advisors
– Experts
– Flexible

For any further details do not hesitate to contact us directly.

Visit Dilmah Tea’s Chef and the Teamaker feature